From local roots to national scale: expanding across 7 public sectors

This week marks a pivotal moment in our growth. While many across the industry have been heads-down finalising their G-Cloud 15 submissions, we took this opportunity to do something fundamentally different. We didn’t just refresh our catalogue; we executed a major strategic expansion.

For years, we’ve been the go-to experts in Local Government. With this submission, we’ve taken that expertise and expanded it across the full breadth of UK public services.

The headline numbers

• 7 Sectors (expanded from 1)

• 319 Listings (our most ambitious yet)

• 4 Product Pillars (Front Door, Staff Copilot, Data, Agentic)

• 1 Unified Platform: SMART: AI for All

A new era for UK public services

The headline isn't just the number of listings - it’s where they are. We’ve moved beyond our traditional stronghold to bring the full SMART: Unified AI for All Platform to every corner of the public sector.

When G-Cloud 15 goes live later this year, our coverage can serve:

• Local Government: Councils, combined authorities, and housing

• Higher Education: Universities

• Further Education: Colleges

• Schools & MATs: Academies and multi-academy trusts

• NHS & Healthcare: Trusts and healthcare providers

• Emergency Services: Police, ambulance, and fire

• Central Government: Departments and agencies

Why sector specificity matters

G-Cloud is the compliant route for the UK public sector to buy cloud services, but a "one-size-fits-all" listing doesn't work for AI. Context is everything.

We’ve built specific capabilities tailored to the language, systems, and challenges of each sector. A university's struggle with student retention requires different logic than a council's housing void turnaround. An NHS trust's patient flow priorities are distinct from a police force's case progression needs.

This isn’t copy-and-paste. We’ve built sector-specific data applications, specialist copilots, and integration agents for the systems each sector actually uses - all procurable via Lot 2b (Cloud Software) and Lot 3 (Cloud Support).

Walking the walk: how AI helped

To achieve an expansion of this magnitude - 319 distinct listings with 50-word descriptions, 10 features, 10 benefits each, service definition documents, pricing, terms - we had to rely on the very technology we sell. It's an example of what we preach: AI augmenting human capability.

We built an internal agent specifically to help us develop, refine, quality-check, and help up-load our G-Cloud listings. It ensured consistency across hundreds of products while adhering to the framework's strict formatting requirements.

It’s the perfect example of our philosophy: AI augmenting human capability. Our team brought the sector expertise and strategic thinking; the AI enabled us to execute at scale without sacrificing quality.

What this means for you

Whether you are a University CIO, an NHS Trust Director, or a Central Government Digital Lead, the SMART: platform is now tailored to your reality.

G-Cloud 15 goes live later in the year - and we’re ready. This submission represents months of work from product, delivery, sales, leadership, and marketing. To everyone involved: thank you. It is more than a catalogue; it’s the foundation for our next phase of growth.

If you’re thinking about how AI might transform not just your digital services but your physical service delivery, we should talk.

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