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Cookies Policy

Last updated: Oct 25, 2018

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ICS.AI Ltd

Grove House

Lutyens Close

Basingstoke

Hampshire

RG24 8AG

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ICS.AI LTD ("us", "we", or "our") uses cookies on the  website (the "Service"). By using the Service, you consent to the use of cookies.

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Our Cookies Policy explains what cookies are, how we use cookies, how third-parties we may partner with may use cookies on the Service, your choices regarding cookies and further information about cookies.

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What are cookies

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Cookies are small pieces of text sent to your web browser by a website you visit. A cookie file is stored in your web browser and allows the Service or a third-party to recognize you and make your next visit easier and the Service more useful to you.

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Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your personal computer or mobile device when you go offline, while session cookies are deleted as soon as you close your web browser.

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How ICS.AI LTD uses cookies

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We use both session and persistent cookies on the Service and we use different types of cookies to run the Service:

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  • Essential cookies. We may use cookies to remember information that changes the way the Service behaves or looks, such as a user's language preference on the Service.

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  • Analytics cookies. We may use analytics cookies to track information how the Service is used so that we can make improvements. We may also use analytics cookies to test new advertisements, pages, features or new functionality of the Service to see how our users react to them.

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Third-party cookies

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In addition to our own cookies, we may also use various third-parties cookies to report usage statistics of the Service, deliver advertisements on and through the Service, and so on.

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What are your choices regarding cookies

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If you'd like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser.

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Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.

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  • For any other web browser, please visit your web browser's official web pages

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Where can you find more information about cookies

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You can learn more about cookies and the following third-party websites:

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Force24 Cookies & Tracking​

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Our organisation utilises Force24’s marketing automation platform.

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Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:

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  • F24_autoID

  • F24_personID

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They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.

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f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.

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f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.

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The information stored by Force24 cookies remains anonymous until:

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  • Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.

  • A user of the website completes a form containing email address from either our website or our Force24 landing pages.

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The Force24 cookies will remain on a device for 10 years unless they are deleted.

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Other Tracking

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We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities

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Device & browser type and open statistics​

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All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.

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Link Tracking

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All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.

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