Traditional websites and forms create barriers for many citizens — those with disabilities, low digital confidence, or language needs. Complex navigation and jargon-filled content exclude the people who need services most.

ICS.AI's SMART: Front Door replaces that complexity with natural conversation. Service users describe what they need in their own words and are guided through complete service journeys — eligibility checks, information capture, and transaction completion — without needing to navigate menus or interpret forms.