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Case

Studies

Real-world examples of how organisations across the UK are using the SMART: Platform to transform public services with governed AI.

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Derby City Council

Derby City Council delivers UK's first unified AI operating model for local government, identifying £12m in savings and 24/7 service.

65% automation rate

Local Government

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Telford and Wrekin Council

Telford & Wrekin Council's AI assistant 'Ask Tom' achieves 99% satisfaction, 45% call reduction, and 24/7 service for residents.

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70% first-contact resolution

Local Government

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Renfrewshire Council

Renfrewshire Council, first in Scotland with AI assistant Millie, handles 392,000+ calls with 40% resolution and 24/7 service.

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35% call reduction

Local Government

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Bristol City Council

Bristol City Council improved customer service with AI, cutting wait times and achieving 90% resident satisfaction.

90% positive web satisfaction

Local Government

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Nottingham Trent University

Nottingham Trent University's AI assistant 'Trent' handles 90-95% of enquiries for 40,000 students with 8-person team.

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92% satisfaction

Higher Education

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ICO

ICO's AI assistant processes 360k queries with 97% accuracy, deflecting 5k emails monthly and reducing contact volumes 25%.

Regulatory compliance

Regulatory Body

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Lewes and Eastbourne Councils

Lewes & Eastbourne Councils' AI assistant Ellis achieves 95% success handling 75,000+ queries with 24/7 omnichannel service.

Shared-service model

Local Government

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New College Lanarkshire

New College Lanarkshire uses AI/ML models to transform student retention, identifying at-risk students for early intervention.

AI & ML for retention

Further Education

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Lichfield District Council

Lichfield Council's AI assistant SAM achieves 85%+ accuracy on 1,000+ topics with 24/7 service in 90+ languages.

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85%+ accuracy

Local Government

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NTT

ICS.AI partners with NTT to deliver voice AI for UK councils, handling 2,500+ monthly calls with 24/7 service availability.

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85% first-time accuracy

Technology Partnership

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Hertfordshire Partnership University NHS Foundation Trust

HPFT's AI assistant Balm triages therapy patients, improves service matching, and enables 24/7 self-service engagement.

AI-powered patient triage

NHS / Healthcare

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Broxbourne Borough Council

Broxbourne Council's AI assistant BOB answers 4,000+ resident queries 24/7 with 14,000+ topics, reducing call centre workload.

14,000+ query capacity

Local Government

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Coleg y Cymoedd

Coleg y Cymoedd's AI assistant A.R.N.Y. delivers £5.9m impact with record 4,950 enrolments and bilingual 24/7 support.

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£5.9M financial impact

Further Education

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Bristol City Council

Rolled out AI-driven citizen services across housing, waste, and council tax, achieving measurable improvements in response times and service accessibility.

Multi-service rollout

Local Government

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King's College London

How a university-approved copilot helped students understand complex topics, practise for exams, and build confidence - without compromising academic integrity.​

4,000+ chat sessions

Higher Education

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