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A SMARTER FRONT DOOR TO YOUR ORGANISATION
Demand is rising, budgets keep falling. SMART: Front Door helps people get answers on the phone or web, day or night, including when your contact centre is closed. Answers come from your own approved information, and when someone needs a person, they're put through to the right team. That takes pressure off your phone lines and gives your people more time for the conversations that matter most.
40% Deflection Guarantee for UK Councils*
11M+
Questions answered for UK councils, universities and public services
40%
Deflection guarantee for UK councils
24/7
Always-on service, 365 days a year
Measured as It Happens
Every resolved enquiry is logged in real time, including out of hours, so you can see and report the difference it makes.
Deploys in Your Environment
SMART: Front Door runs inside your own environment, typically your Microsoft Azure tenancy, so your existing security controls continue to apply.
The Same Answer, Phone or Web
Phone and web chat are channels of one product, sharing the same approved knowledge, so the answer is consistent wherever people ask. When an answer includes contact details, it offers to text them.
SMART: Handover
When someone needs a person, a couple of quick questions mean the handover arrives at the right team. Sensitive topics go straight through, and it notices when a caller is getting frustrated.
Grounded in Your Content
Every answer is drawn from your own approved content and checked against it, so people get your organisation's answer. If it doesn't know, it says so rather than guessing.
Natural Conversation
People simply ask in their own words, on phone or web chat. There's no menu to work through: SMART: Front Door works out which service they need, and checks before moving them anywhere.
ONE GUARD-RAILED FRONT DOOR
One guard-railed front door across phone and web chat, using the same approved organisational knowledge. It covers the whole organisation, with every service area on one platform, so people get one consistent way in, whatever they need.

ONE UNIFIED AI FRONT DOOR
What changes day to day for your teams, and for the people they serve.
CALMER BUSY PERIODS
When demand peaks, people are answered in seconds rather than waiting in a queue, however many get in touch. Fewer calls need to reach your team, Fewer calls need to reach your team, freeing their time for the complex, more critical calls.
SUPPORT OUT OF HOURS
Help around the clock, 365 days a year, without round-the-clock staffing. Each service keeps its own opening hours, and bank holidays are handled automatically.
NO DEAD ENDS
Nobody is left stuck or going round in circles. People get an answer, reach the right team, or are shown the right way to get in touch.
WHAT SMART: FRONT DOOR LOOKS LIKE IN YOUR SECTOR
Built around the needs of your organisation, your teams and the people you serve.
SUPPORTING PUBLIC SERVICES TODAY
See how organisations are using SMART: Front Door to improve access to services and manage demand.


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