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Lichfield District Council's AI assistant, SAM, reaches Human Parity Performance (over 85% of accurate first-time answers!), as it is pre-trained on over 1,000 council topics.
What does SAM help residents with?
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Self-serve issues 24/7 via Conversational AI
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Quicker resolution times for routine queries
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Instant engagement without long waiting times
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On the spot guidance for transactions and processes
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Live translation for over 90 languages
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Direct contact with subject experts on live chat via Microsoft Teams
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Better service quality thanks to released capacity
"Evidence of further progress in our pursuit of being a better council. We're going big on digital technologies, enabling residents, businesses and visitors to self help over regular / straight-forward interactions - providing us with more capacity to identify and support those with greatest, complex needs."
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Simon Fletcher
Chief Executive at Lichfield District Council

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