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SMART Chat revolutionises online customer support by delivering personalised, AI-powered service directly on your website.  Designed to handle enquiries with precision and efficiency, SMART Chat reduces chat volumes by answering common questions instantly and routing more complex cases to human agents through SMART Live Chat. This approach ensures faster, more accurate responses, significantly enhancing customer satisfaction and optimising support team efficiency.

Accessible to all users and compliant with WCAG 2.1 AA standards, SMART Chat is your web-based Copilot, ready to engage customers anytime, anywhere, in multiple languages. It's pre-trained on thousands of topics, requiring no initial training, yet it continuously evolves using SMART Mesh learning technology, mirroring the expertise of a well-trained customer service agent.

SMART Chat AI Features


  • Reduced Demand: Directly answers high volume common queries, reducing the workload on your agents, freeing up their time for more complex enquiries.

  • Accessibility: Fully compliant with WCAG 2.1 AA standards, making digital assistance available to everyone.

  • Pre-trained Knowledge: Comes ready with extensive knowledge on thousands of topics, providing quick resolutions from day one.

  • Multilingual Support: Offers assistance in 108 languages, ensuring broad accessibility and understanding.

  • Easy Integration: Seamlessly integrates with your existing infrastructure and Microsoft Copilots, enhancing the user journey.

  • Continuous Learning: Adapts and improves over time, ensuring your support mechanism stays at the forefront of AI capabilities.


  • Enhanced User Experience: Delivers faster, more precise responses, leading to higher customer satisfaction.

  • Efficiency & Cost Savings: Reduces the necessity for extensive customer support teams, saving on operational costs.

  • 24/7 Availability: Ensures users have access to support at any time, enhancing service accessibility and convenience.

  • Scalability: Easily handles increasing conversation volumes without sacrificing response quality or efficiency.

  • Productivity Boost: Frees up support teams to focus on more complex and valuable tasks.

  • Increased Satisfaction: Significantly reduces waiting times, improving the user experience and satisfaction levels.

SMART Chat AI Benefits
Coleg Y Cymoedd Logo

Coleg y Cymoedd

Coleg y Cymoedd wanted to explore the transformative potential of AI technology to enhance student outcomes and empower students with comprehensive information about course options and campus details. The result; ARNY, an AI powered assistant designed to assist the Students with their queries. The ICS.AI SMART AI Student Recruitment platform houses a pre-built further education organisational language model containing over 400 relevant topics and questions, and is designed to offer an immersive, conversational user experience.


SMART Chat stands as a beacon of innovation in AI-driven customer support, offering 24/7 assistance and allowing your staff to concentrate on more intricate queries. This not only boosts productivity but also significantly increases customer satisfaction.


Experience the world's first Copilot achieving Human Parity with SMART Chat, where users are never left without answers, paving the way for a future where digital support is intuitive, immediate, and impactful.


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