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Our Student Enrolment & Admissions AI Assistant, Holly, answered 98% of inquiries successfully 

AI Transformation for Higher Education

To inspire and educate new generations of students, Higher Education institutions must become technology leaders. In the new digital era, it means universities must offer the same 24/7 on demand interactive service young people are used to from Amazon, Netflix or Spotify.

The trouble is, most Higher Education institutions are stuck in outdated systems.

Our AI Assistants help universities increase student engagement and facilitate remote learning by providing an interactive and engaging AI-driven platform for both students and staff. Whether it’s capturing inquiries from prospective students, registering attendees on virtual open days, or connecting your staff to the up-to-date resources in real-time, our AI Assistants will intelligently route users to the best solution. And they do so 24/7, in multiple languages and with over 90% accuracy, being the first in the world to achieve Human Parity Performance.

Our AI Assistants come pre-trained with hundreds of intents. You simply choose the external application (SmartChat) or internal application (SmartHub) or both, and you can trust that they will work as an integral part of your team from day one. 

SmartChat and SmartHub have different Personalities tailored to scenarios you need them working in, for instance, one Personality for Enrolment, one for Engagement or one for Learning. You can start with one Personality and build them up according to your needs.

AI-driven Student Assistant

AI-driven University Workplace Assistant


Student Enrolment and Admissions AI Assistant

The world's first Human Parity AI Assistant for Higher Education

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To increase admissions rates, universities must provide candidates with high-quality information fast. Our Student Enrolment and Admissions AI Assistant helps candidates feel welcome in the stressful enrolment time.   

Student Enrolment and Admissions AI Assistant helps universities:

  • Increase Admissions by automating the enquiry process

  • Engage overseas student out of hours and in multiple languages 24/7

  • Provide course, school, grade and accommodation information

  • AI Augmented LiveChat

  • Virtual Appointments

  • AI Email Automation


To increase competitiveness, universities must offer interactive assistance in many different areas. Our Student Engagement AI Assistant helps students stay connected during their academic cycle.

Student Engagement AI Assistant equips universities with:


  • Emotional and Wellbeing Support 24/7

  • Information Technology Assistance 

  • Physical, Campus or Accommodation Assistance 

  • AI Augmented LiveChat 

  • Virtual Appointments

  • AI Email Automation

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To increase retention rates, universities must keep students in the know throughout their academic journey. Our Knowledge and Answers AI Assistant provides the most recent information quickly and easily.

Student Engagement AI Assistant equips universities with:

  • AI-driven Intranet keeping student informed and engaged 24/7

  • Cognitive search making it quick and easy to find knowledge and data 

  • Intelligently surfacing information in one place from many sources

  • AI Augmented LiveChat 

  • Virtual Appointments

  • Unique full-screen experience




The only AI Assistant on the market that focuses on supporting students in their careers. The Student Employability AI Assistant offers practical real-life assistance and helps students find employment whilst still at Uni.

Student Employability AI Assistant helps universities:


  • Engage Students in the Employability Process

  • Assist in career development and planning

  • Organise placements, work experience and internships 

  • Engage with employability partners

  • AI Augmented LiveChat 

  • Virtual Appointments

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To provide quality education, universities must support students with diverse academic challenges. Our Student Learning AI Assistant offers highly accessible learning content and provides quality experience to the users.   

Student Learning AI Assistant equips universities with:

  • Self-Service Assistance for Students in the learning process

  • Self-serving answers to course questions

  • Self-service access to learning content and tools 

  • Monitoring how course questions are being answered 

  • AI Augmented LiveChat 

  • Virtual Appointments


Workplace AI Assistant for Higher Education

The world’s first Human Parity Workplace AI Assistant for Universities

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Workplace AI Assistant for Higher Education

SmartHub is the first AI Assistant that combines chat, LiveChat, full-screen experience and automation. This unique Workplace AI Assistant provides staff with an AI Assistant for all departments at once and achieves Human Parity Performance. 

With different personalities covering IT Support, HR & Wellness and Employee Communication, Workplace AI Assistant fills the needs of any complex organisation. When your staff uses SmartHub, it saves time and resources all the while providing quality experience for the users.    

SmartHub AI Assistant lets employees: 

Find information quickly and in a conversational way 
Self-serve actions in real time 
Connect to Agents via LiveChat 
Make appointments with a specific department 
Let us help your staff focus on what matters

With SmartHub, instead of different automation tools that don’t work well together and require training, you get 4 Workplace AI Assistants in 1. You can start with one Personality and, by adding new ones as you go, build it up into a complete AI-driven Workplace Platform to support your team in everything they do.

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If IT is not working, your team isn’t either. With our AI-driven IT Support you can be sure your in-house and remote staff has access to a quick and easy IT assistance at any time and from any place.

  • Triage and route Colleagues to right IT assistance 24/7

  • Find IT information and answers FAQ’S, Knowledge Base, employee services, etc. 

  • Self-Service IT processes such as password resets

  • Raise tickets and query Knowledge Base from applications like ServiceNow

  • Automatically hand over from the Bot to Webchat support software



Team building in the new hybrid reality is a tough task. With HR Support AI Assistant, you can support your staff amidst the challenges of remote working.


  • Triage and route Colleagues to right HR assistance 24/7

  • Find HR information and answers – HR, employee services, etc.

  • Self-Serve HR processes

  • Complete forms, holiday request, expenses

  • Find documents and policies, etc.

  • Access HR news and events

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Intranet is rarely exciting but always needed. Sadly, it doesn’t update automatically. With AI-driven Employee Comms, your organisation's entire content is always fresh, up-to-date and easy to find.


  • Surface or replace your Intranet with AI-driven content 

  • Aggregated Corporate Comms and news

  • Cognitive Search for organisation content

  • Aggregate, display and query data from multiple systems

  • Aggregate display and query data from MS Graph



A single place for all your Self-Service Automation needs. Quickly and easily create new skills in the Microsoft Power Platform, surface them with your AI Assistant and share them across the organisation.

  • Easily create Automation Skills using the MS Power, Forms or 3rd party platforms 

  • Access the skills in a single Skill Store regardless of where they were created

  • Consume skills using voice, Webchat or applications

  • Integrated into your everyday actions with the SmartHub AI Workplace Assistant


AI TRANSFORMATION for Universities Explained

AI Transformation builds on and supersedes Digital Transformation.

Artificial Intelligence helps you accomplish more with less. Thanks to conversational interfaces, neural networks and machine learning, AI Assistants bring organisations closer to users, boost staff engagement and increase operational efficiency. Because AI works independently, it prevents information bottlenecks and frees users to focus on complex and urgent cases. Because it is self-learning, it is the only tool that truly helps future-proof public services. 

Student Life
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Dr Crispin Bloomfield, Director of Operations, Durham University 

“The acceleration in digital adoption at Durham is now supported by the use of AI, which allows us to provide prospective students with a 360˚ digital engagement experience and enhanced functionality over our previous approach.”

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